Welcome to PPC Notebook
Here you’ll find my latest blog content, tests, experiments, and case studies. Take a page from my PPC notebook each month!
- Content Marketing
- Conversion Rate Optimization
- Paid Marketing
- Search Engine Marketing
- Search Engine Optimization
- Social Media Marketing
The Many SEO Benefits of Creating Keyword-Rich Website Content
How to Use Highly Effective Keywords for a Search Engine Optimized Website A few weeks ago I wrote about the basic search engine optimization principles all entrepreneurs and business owners should be aware of when representing their business online. And because search engine optimization can be a complex subject, I thought we’d dive further into […]
Basic Search Engine Optimization Principles for Entrepreneurs
How Keyword Rich Content is Directly Related to SEO for your Business Ever wonder what SEO really is but were afraid to ask? SEO is an acronym for “Search Engine Optimization”. It’s the umbrella term for all the methods you can use to ensure your website is found by various search engine result pages (SERPs). […]
3 Ways to Get More Qualified Traffic to Your Online Store
An Introduction to Marketing Your Store Online No matter how wonderful your products are, finding ways to encourage consumers to buy from your online store can be a challenge. With so much competition out there – especially if you’re competing against a big retailer – means you need to always be focusing on ways to […]
Your Guide to Paid Marketing During COVID-19
Useful Paid Advertising Campaign Strategies If you’re wondering how COVID-19 is affecting paid advertising campaign strategies, you’re not alone! And the answer is: both negatively and positively. On the one hand, people are home more, and doing virtually everything online. But many people are reducing what they spend because they’ve lost their job or are […]
Should Your Small Business Hire an SEO Specialist?
If you’re the owner of a small business, you’ve got dozens of tasks on your mind: generating leads and sales, personal branding, social media marketing, employee payroll… the list goes on and on. How much thought and effort have you put into search engine optimization? This is the process of attracting organic (free) traffic from […]
Why SEO Is Just One Part of Your Business Success Equation
When you log in to your Google Analytics account, do you let out a sigh of disappointment? I mean your site is SEO optimized. You send hourly Tweets. You just added new graphics to your site. What gives? As a digital marketer, I can tell you the secret to getting steady traffic to your website […]