Useful Paid Advertising Campaign Strategies If you’re wondering how COVID-19 is affecting paid advertising campaign strategies, you’re not alone! And the answer is: both negatively and positively. On the one hand, people are home more, and doing virtually everything online. But many people are reducing what they spend because they’ve lost their job or are […]
How to Create a Powerful SEM eCommerce Strategy It seems like SEO gets most of the attention when it comes to marketing, but we can’t forget about SEM! Now… what is SEM? First, let’s go over the basics: SEO stands for search engine optimization. It’s a non-paid effort that centers around optimizing your website and […]
Have you heard of Pay-Per-Click (PPC) management? If so, do you know how it works? Did you know that PPC can help your company’s advertising initiatives? In 2017, about 7 million advertisers invested in PPC management. The investment hit a staggering total of $10.1 billion. But these numbers should not be enough to entice. You […]
Did you know that Bing gets 1.2 billion monthly global visitors? This may not seem like a lot compared to Google search traffic. But even if Bing isn’t the main search engine, it still ranks #4 in global search engines. What’s more, it offers marketers another channel for effective digital advertising: Bing Ads. In this […]
Every digital marketer goes through this phase. You create a Google Ads (Formerly AdWords) account, you develop a great strategy, and you start investing in powerful keywords. But here’s the issue — you don’t receive a good ROI. Why not? Most beginning PPC marketers don’t know how to optimize their strategy for sales. PPC campaigning […]