Welcome to PPC Notebook
Here you’ll find my latest blog content, tests, experiments, and case studies. Take a page from my PPC notebook each month!
- Content Marketing
- Conversion Rate Optimization
- Paid Marketing
- Search Engine Marketing
- Search Engine Optimization
- Social Media Marketing
Get to the Top of the Search Results With SEM
How to Create a Powerful SEM eCommerce Strategy It seems like SEO gets most of the attention when it comes to marketing, but we can’t forget about SEM! Now… what is SEM? First, let’s go over the basics: SEO stands for search engine optimization. It’s a non-paid effort that centers around optimizing your website and […]
What is PPC Management and Why Does Your Business Need It?
Have you heard of Pay-Per-Click (PPC) management? If so, do you know how it works? Did you know that PPC can help your company’s advertising initiatives? In 2017, about 7 million advertisers invested in PPC management. The investment hit a staggering total of $10.1 billion. But these numbers should not be enough to entice. You […]
Get More Traffic: Why You Should Have Someone Help You with Bing Ads
Did you know that Bing gets 1.2 billion monthly global visitors? This may not seem like a lot compared to Google search traffic. But even if Bing isn’t the main search engine, it still ranks #4 in global search engines. What’s more, it offers marketers another channel for effective digital advertising: Bing Ads. In this […]
SEO Outsource Mistakes to Avoid That Will Save You a Lot of Grief
As a business owner, there’s a lot to juggle on a daily basis. Balls are continuously flying in the air in efforts to create and sustain a profit. One of those balls, which should be a substantially large one, is marketing. And when it comes to marketing, your chief goal, of course, is to get […]
PPC Optimization: 4 Proven Tactics to Boost Your Sales Conversions
Every digital marketer goes through this phase. You create a Google Ads (Formerly AdWords) account, you develop a great strategy, and you start investing in powerful keywords. But here’s the issue — you don’t receive a good ROI. Why not? Most beginning PPC marketers don’t know how to optimize their strategy for sales. PPC campaigning […]
The Ugly Truth: Why SEO Isn’t Driving Sales for Your Website
7 Things you can start doing now to turn that around It’s been said that you can lead a horse to water, but you can’t make him drink. This is certainly true in marketing. While business owners are hungry to get 1st page Google rankings, sometimes they are puzzled why greater traffic doesn’t lead to […]